Asaleo Care is a leading personal care and hygiene Company that manufactures, markets, distributes and sells essential everyday consumer products across the Feminine, Incontinence and Baby Care, Consumer Tissue and Professional Hygiene product categories. We have a proud heritage of more than 60 years and every day, our products are used in households and businesses across Australia, New Zealand and the Pacific Islands.
Care, comfort and confidence every day is our purpose. Our portfolio of market-leading brands includes Libra, Handee Ultra, Purex, Sorbent, Treasures, Deeko, Viti and Orchid, and global brands TENA and Tork through an exclusive licence agreement with Essity. To find out more about our brands, click here.
We demonstrate a difference through market-leading product innovation such as new product features, packaging and marketing that adds value for our customers and consumers.
We maintain an intense focus on delivering the best quality, value and benefit for our customers and our consumers.
We are guided by our values - Pride - Integrity - Courage. We know we are successful when we exceed our customers and consumers expectations and we create a workplace where our people perform at their very best, every day.
British Australian Paper Company is registered
Deeko registered as a business
Sorbent is first launched in Australia
Purex is first launched in New Zealand
Bowater Corporation acquired British Australian paper Company and in 1959 forms a joint venture with Scott Paper Company
Sorbent becomes the first toilet tissue to advertise on Australian television
Handee first produced in New Zealand
Treasures diapers launched in New Zealand
Bowater Scott forms a joint venture with Mölynycke (subsidiary of SCA at the time)
Carter Holt Harvey acquires Bowater Tissue Australia
SCA acquires the Carter Holt Harvey Tissue business
Tork first released and fully integrated by 2007
PEP acquires a 50% interest in SCA Hygiene Australasia
Asaleo Care is listed on the Australian Securities Exchange (ASX:AHY)
Today, Asaleo Care has eleven manufacturing and distribution facilities throughout Australia, New Zealand and Fiji, and employes approximately 1,000 people.